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2010•Journal of Liaoning Technical UniversityRequires access

On enhancing media social Influence of college newspaper

Sujie Zheng

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Abstract

The college newspaper,as the leading medium in this university,has been a trend of weakening its influence in resent years,with some subjective and objective factors such as the popularization of campus internet.Concerning this matter,the author puts forward the best measures in order to enhance the social influence of college newspaper in the competition among the media.The college newspaper should follow the objective law of news indeed,properly deal with the relationship of news and propagation, and control the degree of news and propagating.

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What this paper is about

The college newspaper,as the leading medium in this university,has been a trend of weakening its influence in resent years,with some subjective and objective factors such as the popularization of campus internet.Concerning this matter,the author puts forward the best measures in order to enhance the social influence of college newspaper in the competition among the media.The college newspaper should follow the objective law of news indeed,properly deal with the relationship of news and propagation, and control the degree of news and propagating.

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Available abstract

The college newspaper,as the leading medium in this university,has been a trend of weakening its influence in resent years,with some subjective and objective factors such as the popularization of campus internet.Concerning this matter,the author puts forward the best measures in order to enhance the social influence of college newspaper in the competition among the media.The college newspaper should follow the objective law of news indeed,properly deal with the relationship of news and propagation, and control the degree of news and propagating.

Key concepts: Newspaper, Competition (biology), Order (exchange), Advertising, The Internet, Political science, Public relations, Media studies

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