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2007•Journal of Yangtze UniversityRequires access

How to Improve the Influence of School Newspaper

Zhong Shi-an

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Abstract

At information age,university's news media is changed to four mainstream media——school newspaper,broadcasting station,TV station,and news website from popular traditional paper media.The position of the major media of the school newspaper has already been challenged severely.Especially compared with swift network news,school newspaper often acts as a late yesman.Under such new situation,if we want our school newspaper to survie and develop,to continue playing the leading role of the major media,we must promote its influence through reform and innovation.

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What this paper is about

At information age,university's news media is changed to four mainstream media——school newspaper,broadcasting station,TV station,and news website from popular traditional paper media.The position of the major media of the school newspaper has already been challenged severely.Especially compared with swift network news,school newspaper often acts as a late yesman.Under such new situation,if we want our school newspaper to survie and develop,to continue playing the leading role of the major media,we must promote its influence through reform and innovation.

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Available abstract

At information age,university's news media is changed to four mainstream media——school newspaper,broadcasting station,TV station,and news website from popular traditional paper media.The position of the major media of the school newspaper has already been challenged severely.Especially compared with swift network news,school newspaper often acts as a late yesman.Under such new situation,if we want our school newspaper to survie and develop,to continue playing the leading role of the major media,we must promote its influence through reform and innovation.

Key concepts: Newspaper, Mainstream, Broadcasting (networking), Advertising, Swift, Political science, News media, Media studies

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