2013•Guizhou kexueRequires access
Study on Marketing Countermeasures for Small and Medium-Sized Technology-Based Enterprises
Liang Lin-hon
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Abstract
Technological innovation is the main factor that enterprises obtain the core competitiveness and maintain competitive advantages. Based on the theory of technological innovation,this paper analyzes the characteristics of small and medium- sized technology- based enterprises,product properties as well as the characteristics of the market and technology,puts forward the marketing countermeasures for small and medium- sized technology-based enterprises.