2001•Journal of Chongqing Institute of CommerceRequires access
On Reputation Management of Industry
Gan Qin
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Abstract
Industry reputation represents the extent which social publics trust and admire certain industry and is a kind of special intangible assets and a powerful weapon in industry competition. Industry reputation management aims to create, maintain and raise industry reputation. Industry reputation management is necessary, the demand of different industries for reputation management is different. The main body of reputation management of industry is industry society. The management of reputation carrier is one of the core tasks in industry reputation management.