Application of Chinese Characters Aesthetics in the Logo Design

Objective To study the aesthetic characteristics of Chinese characters in sound shape meaning,as well as its application value in the logo design. Methods Starting from the national Chinese characters,it discussed the morphology,structure,rhythm of Chinese characters.Combined with the logo design of typical cases,it further explored the inner connection between Chinese characters and symbols. Conclusion Chinese characters logo both from the external form and internal content reflected the inheritance and the accumulation of traditional Chinese culture.In the new era,the aesthetics of Chinese characters play a greater charm in the logo design.