2010•Journal of Taishan UniversityRequires access

Application of Chinese Characters in Logo Design and Its Aesthetic Effect

Zhang Ming

Abstract

Chinese characters are the component element of Chinese culture,which possess much of cultural quality and special characteristics.Because of its unique art effect if being melted into logo design,this meaningful form of expression has become the indispensable one.So the Chinese characters used in logo design should be recognized and studied in order to produce certain skilled methods.Thus,its distinct artistic charm could be extended.

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Key concepts: Logo (programming language), Charm (quantum number), Chinese characters, Expression (computer science), Chinese culture, Aesthetics, Quality (philosophy), Component (thermodynamics)