2006•Journal of Anyang Institute of TechnologyRequires access
Euphemism and Society
Ren Ze-xiang
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Abstract
As one of the important linguistic phenomena, euphemism originated from religious taboo, and is characterized by nationalization, localization and history. It is the substitution of a word of more pleasant connotation for one of unpleasant connotation and can be classified into active euphemism and passive euphemism according to its linguistic effectiveness. Euphemism is the reflection of society, and its development is closely related to religions, social psychology and politics.