2002•Journal of Shanghai, Maritime UniversityRequires access

The Strategic Partnership between Customers and Their Suppliers and Its Management

Zhang Hen

Abstract

This paper presents strategic partnerships between customers and their suppliers are important for companies. It also argues that whether and how a customer should built a strategic partnership with his suppliers. A successful relationship between a customer and a supplier is a specific one which is suitable for the products and relative markets.

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Available abstract

Key concepts: Business, General partnership, Strategic partnership, Marketing, Strategic sourcing, Supplier relationship management, Industrial organization, Process management