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HOW TO ADOPT THE ENTERPRISE MARKETING IN THE WESTERN REGIONS OF CHINA TO THE ECONOMIC GLOBALIZATION

Yan Yu-juan

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Abstract

Economic globalization has a great influence on the enterprises in the western regions of China. On one hand, it requires that the international production develops into global disposition of productive elements, diversified economic growth, free trade and regional groups; on the other hand, the development of the globalization brings the opportunities to the enterprises with a backward base in the western regions which starts rather late. Therefore, this article makes a preliminary discussion on how to take this opportunity and adopt the effective marketing tactics for these enterprises.

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What this paper is about

Economic globalization has a great influence on the enterprises in the western regions of China. On one hand, it requires that the international production develops into global disposition of productive elements, diversified economic growth, free trade and regional groups; on the other hand, the development of the globalization brings the opportunities to the enterprises with a backward base in the western regions which starts rather late. Therefore, this article makes a preliminary discussion on how to take this opportunity and adopt the effective marketing tactics for these enterprises.

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Available abstract

Economic globalization has a great influence on the enterprises in the western regions of China. On one hand, it requires that the international production develops into global disposition of productive elements, diversified economic growth, free trade and regional groups; on the other hand, the development of the globalization brings the opportunities to the enterprises with a backward base in the western regions which starts rather late. Therefore, this article makes a preliminary discussion on how to take this opportunity and adopt the effective marketing tactics for these enterprises.

Key concepts: Globalization, China, Economic globalization, Business, Production (economics), Global marketing, Economic system, Economic geography

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HOW TO ADOPT THE ENTERPRISE MARKETING IN THE WESTERN REGIONS OF CHINA TO THE ECONOMIC GLOBALIZATION — Research Paper | ScholarLens