2004Commercial ResearchRequires access

The Development of Chinese Retail Industry After Joining WTO

Jing Fan

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Abstract

The retail industry in China has been experiencing a great revolution. Especially after the access to the WTO, many international retail tycoons make full use of their advantages in capital human resource operation management. They accelerate to enter Chinese market and have changed the pattern of retail industry. Chinese retail businesses have been improved step by step under the open environment which show the trend of internationalization, diversification, scaling, chaining and networking. However, they still have a long distance to keep up with those retail tycoons. So it is vital for them to improve the general strength and make up their own core competitiveness.

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What this paper is about

The retail industry in China has been experiencing a great revolution. Especially after the access to the WTO, many international retail tycoons make full use of their advantages in capital human resource operation management. They accelerate to enter Chinese market and have changed the pattern of retail industry. Chinese retail businesses have been improved step by step under the open environment which show the trend of internationalization, diversification, scaling, chaining and networking. However, they still have a long distance to keep up with those retail tycoons. So it is vital for them to improve the general strength and make up their own core competitiveness.

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Available abstract

The retail industry in China has been experiencing a great revolution. Especially after the access to the WTO, many international retail tycoons make full use of their advantages in capital human resource operation management. They accelerate to enter Chinese market and have changed the pattern of retail industry. Chinese retail businesses have been improved step by step under the open environment which show the trend of internationalization, diversification, scaling, chaining and networking. However, they still have a long distance to keep up with those retail tycoons. So it is vital for them to improve the general strength and make up their own core competitiveness.

Key concepts: Internationalization, Business, Diversification (marketing strategy), China, Retail industry, Retail market, Commerce, Industrial organization

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