2009•Journal of Anhui University of Science and TechnologyRequires access
An analysis of consumer behavior of contemporary undergraduate students——a survey of the consumer behavior of students in Anhui University of Science and Technology
Kun Zhang
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Abstract
According to the investigation among 310 valid questionnaires,this paper grasps the sources,structure and conception of consumption of the undergraduate students in Anhui University of Science and Technology,and analyzes the current state of consumption,reason,and existing problems of the contemporary undergraduate students with emphasis on the countermeasures as to how to guide the undergraduate students to construct correct consumption concept in the new situation.