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2003•Unpublished venueRequires access

Features of English in Advertising

Yongjun Ma

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Abstract

English in advertising has become a special linguistic form through a long history of development. It has its own distinctive linguistic form and styles in vocabulary, syntax and rhetoric.

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What this paper is about

English in advertising has become a special linguistic form through a long history of development. It has its own distinctive linguistic form and styles in vocabulary, syntax and rhetoric.

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Available abstract

English in advertising has become a special linguistic form through a long history of development. It has its own distinctive linguistic form and styles in vocabulary, syntax and rhetoric.

Key concepts: Advertising, Computer science, History, Linguistics, Business, Philosophy

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