You Geun Jun
Abstract
The authors put forward the customer oriented marketing idea,and illuminate the reason to realize it.Compared with the competition oriented marketing strategy,the customer oriented marketing achieves the basic logic transformation.The authors give the detail explanation on how to execute the customer oriented marketing.
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The authors put forward the customer oriented marketing idea,and illuminate the reason to realize it.Compared with the competition oriented marketing strategy,the customer oriented marketing achieves the basic logic transformation.The authors give the detail explanation on how to execute the customer oriented marketing.
Key concepts: Marketing, Marketing strategy, Marketing research, Business, Marketing management, Computer science, Relationship marketing, Process management