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2002•Medical Entomology and ZoologyRequires access

Market-driven management : how to define, develop, and deliver customer value

Frederick E. Webster

Open publisher page 80 citations

Abstract

Putting the Customer First--Always! Strategic Planning and Marketing. Marketing as a Process: Quality, Service, and Customer Satisfaction. Market Targeting and the Value Proposition. Customer Relationship Management. Strategic Partnering and Network Organizations. Organizational Culture and Customer Orientation. Developing a Customer-Oriented, Market-Driven Company. Implementing the Value-Delivery Concept of Marketing Strategy. Notes. Index.

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What this paper is about

Putting the Customer First--Always! Strategic Planning and Marketing. Marketing as a Process: Quality, Service, and Customer Satisfaction. Market Targeting and the Value Proposition. Customer Relationship Management. Strategic Partnering and Network Organizations. Organizational Culture and Customer Orientation. Developing a Customer-Oriented, Market-Driven Company. Implementing the Value-Delivery Concept of Marketing Strategy. Notes. Index.

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OpenAlex reports 80 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Putting the Customer First--Always! Strategic Planning and Marketing. Marketing as a Process: Quality, Service, and Customer Satisfaction. Market Targeting and the Value Proposition. Customer Relationship Management. Strategic Partnering and Network Organizations. Organizational Culture and Customer Orientation. Developing a Customer-Oriented, Market-Driven Company. Implementing the Value-Delivery Concept of Marketing Strategy. Notes. Index.

Key concepts: Business, Customer advocacy, Customer retention, Marketing, Value proposition, Customer satisfaction, Customer equity, Customer to customer

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