On the Construction of the domestic large and medium-sized Sports Events media PR system preliminary study

Construction of the domestic large and medium-sized sports media relations system is of great significance,is conducive to promoting China's sports industry in the process of building a good brand image of sports.Domestic large and medium-sized sports media relations system mainly includes two components,one media management,and the other is media services.There are many problems in Sports Events media PR at present,mainly reflected in the media,management and service needs to be improved awareness,lack of professional media PR system measures and means,sporting events organizers need to change concepts,media management into a strategic height to treat to press-oriented,ready media services in order to obtain the necessary public relations effect.