The Characteristics of Sports Communication

As a populace culture,sports have deeply influenced human society.In the modern times of our society,as the economy and the technology of communication developing greatly,sports are endued with new values and the function of society communication.The connection of mass media and sports expand the space of communication immensely and continually.That's make sports exert huge functions on the communication of culture information and business information.Discussing the mode and characteristics of sports communication will be helpful to build the value system and the logical start of sports communication,also be helpful to explore the specific coexistence relationship between sports communication and advertising media,and provide theoretical basis for Chinese enterprises to use it the law,characteristics and resource advantages of sports media to create more economic benefits.