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2011•Journal of Educational Institute of Jilin ProvinceRequires access

A Brief Analysis of Presuppositon in Advertising English

Zhen Gao

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Abstract

This paper,taking some advertisements in Reader's Digest for example,analyzed pragmatic presuppositon in advertising English with the theory of pragmatic presupposition,.It follows the conclusion that appropriateness and mutual knowledge of pragmatic presupposition contribute successfully to the publicity and sales of the target products.The frequently used types of presuppositon in advertising English are:potential presupposition,existential presupposition,factive presupposition,lexical presupposition,and structural presupposition.

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What this paper is about

This paper,taking some advertisements in Reader's Digest for example,analyzed pragmatic presuppositon in advertising English with the theory of pragmatic presupposition,.It follows the conclusion that appropriateness and mutual knowledge of pragmatic presupposition contribute successfully to the publicity and sales of the target products.The frequently used types of presuppositon in advertising English are:potential presupposition,existential presupposition,factive presupposition,lexical presupposition,and structural presupposition.

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Available abstract

This paper,taking some advertisements in Reader's Digest for example,analyzed pragmatic presuppositon in advertising English with the theory of pragmatic presupposition,.It follows the conclusion that appropriateness and mutual knowledge of pragmatic presupposition contribute successfully to the publicity and sales of the target products.The frequently used types of presuppositon in advertising English are:potential presupposition,existential presupposition,factive presupposition,lexical presupposition,and structural presupposition.

Key concepts: Presupposition, Existentialism, Linguistics, Advertising, Psychology, Epistemology, Philosophy, Business

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