A brief analysis of the teacher-student interaction type of marketing case teaching method

To change teaching mode is one of the key points of today's higher education teaching reform in China. Modem economic society is in need of people of great creativity,and the student -centered teaching mode is an ef- fective way to achieve this goal.Case methods of teaching,which is discussed in this passage,is a typical example of the student - centered teaching mode.Through deep analysis,it can help the students not only grasp the funda- mentals but size up the specific problems of specific enterprises and then come up with specific solutions independ- ently,which is exactly significant in cultivating creative talents.