Zhong Zhi-fen
Abstract
This paper briefly introduces the present development of B2C network marketing in China,and in the light of some problems existing in network marketing,puts forward some effective methods for network marketing such as viral marketing,special marketing,and microblog marketing,etc.
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This paper briefly introduces the present development of B2C network marketing in China,and in the light of some problems existing in network marketing,puts forward some effective methods for network marketing such as viral marketing,special marketing,and microblog marketing,etc.
Key concepts: Viral marketing, Digital marketing, Marketing, Marketing research, Business, Influencer marketing, Marketing management, Return on marketing investment