Tang Sai Hong
Abstract
Based on documents reviewing,the paper puts forward a concept model of the effect marketing channel power on channel relationship.Empirical analysis provides an evidence how it works.In the end,it gives some suggestions to suppliers on marketing channel relationship managements.
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Based on documents reviewing,the paper puts forward a concept model of the effect marketing channel power on channel relationship.Empirical analysis provides an evidence how it works.In the end,it gives some suggestions to suppliers on marketing channel relationship managements.
Key concepts: Channel (broadcasting), Marketing channel, Marketing, Quality (philosophy), Empirical research, Power (physics), Business, Telecommunications