Empirical Study of Relations Between Channel Influence-Strategy and Channel Satisfaction

How does the channel power affect the relations between the producer and the channel member?This question has become the focal point of marketing academic studies.This article pays attention to the manufacturer power-using question in domestic marketing channel,discussing how do manufactures use power to coordinate the relations with dealers.Then it enhances the channel satisfaction degree.The research indicated that the non-compulsion strategies of manufacturers can enhance channel members' economical and social satisfaction.Threat strategy is in inverse correlation with channel satisfaction.