The studies on specific forms of Localization strategy of transnational company in China

As a major Micro-international competition,the multinational companies have become the most active and influential force in the international economy and trade.The pressure of global competition and the use of natural resources needs of host countries,multinational companies actively promote the localization strategy at the same time developing the implementation of global strategy.This paper researches multinational corporation in China as an example,a specific analysis of the localization strategies of transnational corporations to implement concrete form,revealing the impact of multinational companies developing,implements global strategies for a variety of factors.Facing multinational companies to implement localization strategies for generalization in China,this paper also proposed the corresponding countermeasures.