On Strategic Management of Higher Vocational Institutes in Competitive Situation

With the rapid development of vocational education,China's vocational college is faced with new challenges.The paper maintains that in order to avoid marginalization,higher vocational institutes need to conduct rigorous analysis on internal and external environment and make correct judgment so as to formulate a new development strategy and enhance the overall competitiveness.It also presents that the essence of strategic management of higher vocational institutes is to continuously promote the education and management innovation and accelerate the development of higher vocational colleges.