2011•Beijing Tiyu Daxue xuebaoRequires access

Research on the Characteristics of College Students' Sports Consumption

Yaodong Wang

Abstract

By the methods of literature,questionnaire,interview and some theories including consumption behavior,psychology and sociology,the paper researched the current situation,motivation and influence factors of college students'sports consumption,in order to study the characteristics of college students'sports consumption,so as to provide strategic policies for the development of China's sports industry and sports market.

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Available abstract

Key concepts: Consumption (sociology), China, Sport management, Order (exchange), Psychology, Marketing, Advertising, Sports marketing