Guyou's Dramatic Persuasion: A Paradigm in Walter Fisher's Theory of Communication

The Guyou established what Walter Fisher called the dramatic(or storied) paradigm by means of communication through persuasion.The dramatic persuasion provided the subject of persuasion with a dramatic form,and thereby,made the information communicated through the working-together of language,action,singing,and dancing,so that it surpassed the traditional paradigm of the singular vocal system of linguistic signs.It took the object of persuasion as the specific audience and made the author,the director,and the actor all combined into one called the persuader,and with more than one participant in prepared drills and performed on real stages,the disguised performance often came out to be a real presentation.This kind of paradigm of dramatic persuasion could often form an extended metaphor by using metaphors and allegories.