Study on Tourism Competitiveness and Promote Strategy of Cities along the Red Army Long March

Based on the actual state of development of the 32 major cities,which were along the Red Army long march,from urban tourism infrastructure,the present situation of urban tourism and urban tourism environment,choosing 26 indicators of evaluation index system which reflect the city tourism competitiveness.Measuring and calculating the city competitiveness score,ranking and hierarchical clustering tree with Principal Component Analysis and Hierarchical Clustering Analysis method of SPSS19.0,to make comparative analysis and hierarchical analysis on urban tourism competitiveness among these cities.The research results show that city tourism competitiveness overall presented the characteristics of the east is superior to the west,the coast is superior to the inland and the regional center city is superior to the edge of the cities along the long march.There are obvious regional growth pole structures in city tourism competitiveness,Chongqing is the first level of growth pole,Hangzhou is the secondary growth pole,Kunming is level 3 poles,it shows that the tourism competitiveness of Chongqing,Hangzhou and Kunming are stronger,there are bigger differences among the city tourism competitiveness along the long march.Combined with problems of urban tourism development,put forward the tourism competitiveness promotion strategy.