2008•Sports Science ResearchRequires access

Present Status of Sports Industry Home and Abroad and Countermeasures of the Development of Sports Industry in the New Century

Jianping Cao

Abstract

The paper aims to explore the healthy development of sports industry by means of the documentary,investigative,statistical and comparative analysis.From the analysis of current situation of world and our national sports industry development and the countermeasures,it suggests that in the new century we should make our sports industry diversified and hierarchical,and develop our sports market,be clear about the management body and cultivate the consuming body and accelerate the socialization of sports industry.

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Key concepts: Sport management, Socialization, Business, Marketing, Countermeasure, Advertising, Public relations, Political science