Study of Outbound Tourism Destination Market Changes

Based on a quantitative analysis of the China's outbound tourism market by using the geographic concentration index and inter-annual index,this article is for the purpose of studying the law of its development,spatialand temporal changes. Meanwhile,it defines the competition state of destinations by the quantitative analysis of thetourism competitive state. Through the analysis we found China's outbound tourism destinations become decentralized increasingly and show diversity trends for us. The main destinations of China's outbound tourism market have the performance for thin dog market's receding,and young boy market's strength. Tour operators should pay attention tothese changes,focus major markets for promotion and exploit the emerging markets in order to meet the expanding market of China's outbound travel destinations and promoting China's outbound tourism market for comprehensive and coordinated development.