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2003•Yunnan dili huanjing yanjiuRequires access

LEAVE THE COUNTRY TOUR MARKET ACTUALITY AND DEVELOPMENT COUNTERMEASURE ANALYSE OF CHINA

Ren Jiang-min

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Abstract

This paper explicate the features and reasons of development of outbound tourism market in China. Adopting theory of outbound tourism market in China, the regularity is disclosed which concerned with the consumption decision the choice of destination ,tourism mode, purchase way, trasportation choice,a commodation. Concerned with tourists consumption behavior of differentsourcmarket ,income ,status, antecedents,age,gender.On the sare of analyzing the problems which still exist in outbound tourism market ,it present some strategies to straigaten the outbound market.

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What this paper is about

This paper explicate the features and reasons of development of outbound tourism market in China. Adopting theory of outbound tourism market in China, the regularity is disclosed which concerned with the consumption decision the choice of destination ,tourism mode, purchase way, trasportation choice,a commodation. Concerned with tourists consumption behavior of differentsourcmarket ,income ,status, antecedents,age,gender.On the sare of analyzing the problems which still exist in outbound tourism market ,it present some strategies to straigaten the outbound market.

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Available abstract

This paper explicate the features and reasons of development of outbound tourism market in China. Adopting theory of outbound tourism market in China, the regularity is disclosed which concerned with the consumption decision the choice of destination ,tourism mode, purchase way, trasportation choice,a commodation. Concerned with tourists consumption behavior of differentsourcmarket ,income ,status, antecedents,age,gender.On the sare of analyzing the problems which still exist in outbound tourism market ,it present some strategies to straigaten the outbound market.

Key concepts: China, Tourism, Countermeasure, Consumption (sociology), Business, Market development, Marketing, Economics

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