A Research on Nimmer′s Legal Thoughts of the Right of Publicity

The right of publicity is the right of every human being to control the commercial use of his or her identity.Through analysis on economic needs and the shortage of the right of privacy,Nimmer expounds and proves the inevitability of creating the new right.At same time,Nimmer′s researching on object and the theory of limitation of the right of publicity has structure the Theoretical Framework of the right of publicity.So,researching on his the theory of the right of publicity can clearly comprehend the historical development of the right of publicity.