2009Journal of Xinjiang Normal UniversityRequires access

Analysis and Comparison of Chief Revenue Sources of Chinese Professional Football Clubs

Yaru Zhang

Open publisher page 1 citations

Abstract

The paper has analyzed the clubs' management status of Chinese Premier Football League,by literature and deduction.By examining ticket income,advertising sponsorship and TV broadcast of professional football clubs,this paper has made effort to compare and analyze the differences lying in Chinese and British professional football clubs in term so f market operation and management,and ventured to propose that Chinese professional football clubs should observe the rules of market economy,and for low the advanced conceptions of management and service established by British professional football clubs,so as to improve the management ability of Chinese professional football clubs.

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What this paper is about

The paper has analyzed the clubs' management status of Chinese Premier Football League,by literature and deduction.By examining ticket income,advertising sponsorship and TV broadcast of professional football clubs,this paper has made effort to compare and analyze the differences lying in Chinese and British professional football clubs in term so f market operation and management,and ventured to propose that Chinese professional football clubs should observe the rules of market economy,and for low the advanced conceptions of management and service established by British professional football clubs,so as to improve the management ability of Chinese professional football clubs.

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Available abstract

The paper has analyzed the clubs' management status of Chinese Premier Football League,by literature and deduction.By examining ticket income,advertising sponsorship and TV broadcast of professional football clubs,this paper has made effort to compare and analyze the differences lying in Chinese and British professional football clubs in term so f market operation and management,and ventured to propose that Chinese professional football clubs should observe the rules of market economy,and for low the advanced conceptions of management and service established by British professional football clubs,so as to improve the management ability of Chinese professional football clubs.

Key concepts: Football, League, Ticket, Revenue, Business, Service (business), Football club, Advertising

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