Cai Jian-mei
Abstract
This article introduces the definition of events promotion,and analyzes the case of Lanvin for HM. The article also discusses the technical content of events promotion and its key points which are expected to help the national fashion brands to make good use of this marketing method--event promotion.
A significance statement is not available in the OpenAlex record.
A contribution statement is not available in the OpenAlex record.
Method details are not available in the OpenAlex metadata.
Findings are not separately available in the OpenAlex metadata.
Limitations are not available in the OpenAlex metadata.
Application details are not available in the OpenAlex metadata.
This article introduces the definition of events promotion,and analyzes the case of Lanvin for HM. The article also discusses the technical content of events promotion and its key points which are expected to help the national fashion brands to make good use of this marketing method--event promotion.
Key concepts: Promotion (chess), Event (particle physics), Key (lock), Business, Marketing, Computer science, Advertising, Engineering