2009•Enterprise Science and Technology & DevelopmentRequires access
Tasks for Brands Promotion in the Perspective of Semeiology
Wen Han-hua
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Abstract
In the perspective of semeiology,the article points out that the brand refers to a communication symbol with abundant connotation of the particular commodity and service.Based on it,starting by the analysis of symbol's functions,the characteristics and the implications,the article tries to sum up the features of brands promotion in the perspective of semeiology, and sets forth four tasks for brands promotion,for the reference of the practice of brands promotion.