Research on Existing Problems and Strategies of Agricultural Product Brand Operational of Jilin Provinces

Development strategy of agricultural product brand is an inevitable choice for developing modern agriculture and improving competitiveness of agricultural product in China.The brand operational of agricultural product is favorable to peasants increase income,agriculture benefit,improving quality and competitiveness of agricultural product and facilitating rural economic considerable development.Jilin province is big agricultural province and it has superiority condition of the brand operational of agricultural product.It has practical significance for Jilin province to analyze existing problems of the brand management of agricultural product and put forward strategies.