A Brief Account of the Linguistic Features of Advertising English and Its Translation

At the present time of economic globalization,advertising English has become a household word,permeating all the quarters of advertising family and little by little,it has become independent out of common English,and is very different from common English in the use of words or sentences making.By sufficient exemplified analysis of linguistic characteristics in the three aspects such as vocabulary,syntax,and figures of speech,this paper attempts to start with what advertising is and what its functions are,and combines examples to simply analyze its strategies in translation.