2003•Journal of Shanxi Radio & Tv UniversityRequires access

The Enlightenment Gained from the Marketing Skill of Jin Shang Dynasty

Shi Qian-li

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Abstract

Following the historical doveloping track of Jin Shang dynasty,the author,on the basis of generalization of scientific comment on the marketing skills of Jin Shang dynasty,draws some enlightenments about the modern enterprise in the marketing.

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Following the historical doveloping track of Jin Shang dynasty,the author,on the basis of generalization of scientific comment on the marketing skills of Jin Shang dynasty,draws some enlightenments about the modern enterprise in the marketing.

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Available abstract

Following the historical doveloping track of Jin Shang dynasty,the author,on the basis of generalization of scientific comment on the marketing skills of Jin Shang dynasty,draws some enlightenments about the modern enterprise in the marketing.

Key concepts: Enlightenment, Shang dynasty, History, China, Philosophy, Archaeology, Epistemology

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