2002•Hebei Sheng Kexueyuan xuebaoRequires access
The comprehensive evaluation of customer value
Wang Ai
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Abstract
This paper brings forward three evaluation indexes, such as the customer profit contribution rate, the customer pay back period, and the customer potential value. They evaluate the customer value from the past, present and future by qualitative and quantificational method, and the static and development method. On the base of three indexes, we present the evaluation of a customer total value.