2010•Journal of Fujian Agriculture and Forestry UniversityRequires access
Influence factors and operating mechanism of "the home appliances to the countryside"
WU Fei-mei
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Abstract
Since policy of the home appliances to countryside has been implemented,the sales of home appliances have a tendency to be on an increase,which plays increasing role in driving development of regional economy.However,owing to factors such as market pressure,issue of agriculture,countryside and farmers,consumption conception,and government policies,it has many difficulties to implement the home appliances to countryside.Therefore,the operating mechanism with government leading,enterprise popularization and farmers driving has to be established so as to further play a strategic role of the home appliances to countryside.