The Development of Rural Consumer Markets in Henan Viewing from Household Appliances to the Countryside

Henan is the first pilot of household appliances to the countryside,which has made some achievements in the developing the rural consumer market,such as reducing the growth gap between rural and urban consumer market.However,there are still some problems,such as farmers low income limiting,the release of the consumer market space.The research of home appliances to the countryside of Henan has brought a lot of inspiration for developing the rural consumer market.Increasing the farmer income is the key to develop the rural consumer market,improving the hard consumption environment and rural social security system,and changing rural consumption concept are important factors.