2011•Journal of Chongqing University of Posts and TelecommunicationsRequires access

The Generate Context and Development Strategy Behind the Fashion of TV Program Storilization

Yuheng Lin

Abstract

The storilization of TV program has been the new fashion of China's TV industry.And stories have been the major new sources which the television media are competing for.The special narrative style has got both the pursuit of TV people and broad audience affection.The storilization of TV program brings not only a tendency of Chinese TV,but also a philosophy.This paper is going to combine the art features,popular reasons,strategies of the sterilization,in order to reveal the inevitability of the existence and future development trends of the storilization of TV program.

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Key concepts: Affection, Narrative, China, Advertising, Style (visual arts), Context (archaeology), Order (exchange), Computer science