2011Ningxia Electric PowerRequires access

Marketing strategy and implementation measures for the electric power supply enterprise

Hongmei Wang

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Abstract

Under the new situation of the electric power market reform,combining with the policy system and the direction of the national electric power system reform and development,analyzes the current situation of the electric power supply enterprises,puts forward the new concept of the electric power marketing,expounds the implementation measures of the marketing strategy by the electric power supply enterprises.

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What this paper is about

Under the new situation of the electric power market reform,combining with the policy system and the direction of the national electric power system reform and development,analyzes the current situation of the electric power supply enterprises,puts forward the new concept of the electric power marketing,expounds the implementation measures of the marketing strategy by the electric power supply enterprises.

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Available abstract

Under the new situation of the electric power market reform,combining with the policy system and the direction of the national electric power system reform and development,analyzes the current situation of the electric power supply enterprises,puts forward the new concept of the electric power marketing,expounds the implementation measures of the marketing strategy by the electric power supply enterprises.

Key concepts: Electric power, Business, Power (physics), Electric power industry, Marketing management, Marketing strategy, Electric power system, Industrial organization

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