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2003•Unpublished venueRequires access

The Reaserch into E-business and Strategies

Shen Zhi

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Abstract

After China joined the WTO, opportunity and challenge impose pressure on enterprises.The competition of the market economy and the market share of the products are improved by the Ebusiness for the bright enterprise.This paper compares the traditional marketing with the Ebusiness model,and introduces characteristics of the Ebusiness, and presents the strategy for a enterprise to gain profits.

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What this paper is about

After China joined the WTO, opportunity and challenge impose pressure on enterprises.The competition of the market economy and the market share of the products are improved by the Ebusiness for the bright enterprise.This paper compares the traditional marketing with the Ebusiness model,and introduces characteristics of the Ebusiness, and presents the strategy for a enterprise to gain profits.

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Available abstract

After China joined the WTO, opportunity and challenge impose pressure on enterprises.The competition of the market economy and the market share of the products are improved by the Ebusiness for the bright enterprise.This paper compares the traditional marketing with the Ebusiness model,and introduces characteristics of the Ebusiness, and presents the strategy for a enterprise to gain profits.

Key concepts: Business, Competition (biology), China, Industrial organization, Electronic business, Market share, Market competition, Business model

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