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2012•Journal of Radio & TV UniversityRequires access

Change to Communication Pattern of China's TV Media by IPTV and Its Development Trend

XU Sheng-quan

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Abstract

As the converging product of TV media and Network media,IPTV comes to people as a new revolutionary media.Its hyperlink——style communication content,nonconforming linear communication process and interactive communication model have changed the communication characteristics of traditional TV media.As the best entry point of convergence of three networks,an important part of new media pattern and the rudiment of Social TV,IPTV will have a continued development.

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What this paper is about

As the converging product of TV media and Network media,IPTV comes to people as a new revolutionary media.Its hyperlink——style communication content,nonconforming linear communication process and interactive communication model have changed the communication characteristics of traditional TV media.As the best entry point of convergence of three networks,an important part of new media pattern and the rudiment of Social TV,IPTV will have a continued development.

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Available abstract

As the converging product of TV media and Network media,IPTV comes to people as a new revolutionary media.Its hyperlink——style communication content,nonconforming linear communication process and interactive communication model have changed the communication characteristics of traditional TV media.As the best entry point of convergence of three networks,an important part of new media pattern and the rudiment of Social TV,IPTV will have a continued development.

Key concepts: IPTV, Technological convergence, Telecommunications, Advertising, Computer science, China, Multimedia, Convergence (economics)

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