Research on customer classification based on customer value

It's difficult to classify customers by the customer value in the customer relationship management. Therefore, it's significant in theory and practice to study the calculation and classification of the customer value. It's also very important for the enterprises to make customer classification and effectively manage customer relationship as well as increase the profits. A customer-value classification matrix is established in this paper. Classification of customer by the different customer value will help the enterprises identify the valued customer and effectively make the customer-relationship management.