Research on Hotel Revenue Management Based on Economics
Han Jing-jing
Abstract
Han Jing-jing
Abstract
Revenue management is a new mode of management in service industry.With the obvious growth of hotel revenues by practicing revenue management,revenue management in hotel operation researches has become a hot issue which draws sustained attentions of scholars.However,it is still a comparatively new concept in Chinese hospitality industry,and the studies on revenue management are at the initial stage with little comprehensive practices.This article reviewed theories of revenue management in China and abroad,analyzed its economic bases and provided a new idea for practicing revenue management in local hospitality industry.
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Revenue management is a new mode of management in service industry.With the obvious growth of hotel revenues by practicing revenue management,revenue management in hotel operation researches has become a hot issue which draws sustained attentions of scholars.However,it is still a comparatively new concept in Chinese hospitality industry,and the studies on revenue management are at the initial stage with little comprehensive practices.This article reviewed theories of revenue management in China and abroad,analyzed its economic bases and provided a new idea for practicing revenue management in local hospitality industry.
Key concepts: Revenue management, Revenue, Yield management, Revenue model, Revenue center, Revenue assurance, Hospitality industry, Business