Formation and development strategies of football industry in China

Through an analysis of the current development of the football industry in China and on the basis of the historical and current development environment of football industry in China,this paper points out the main problems in the course of development and proposes strategies,ie.,establishing an investment mechanism featured with clear property rights in the professional football clubs,enhancing the performance of football matches,making the exploitation of intangible assets as the main business of the clubs,constructing the management system of professional football clubs and separating government functions from club management.