Research on the Reform of the Teaching Practice of Network Marketing Combining the Commercial Environment

With the rapid development of electronic commerce, the demand of network marketing talented is growing. In order to adapt to the actual business needs, the teaching practice of network marketing of universities is in urgent need of reform.This paper analyzes the existing problems in the teaching practice of network marketing, puts forward the three-in-one reform thought: establishing the school-enterprise cooperation mode, optimizing teachers' guidance method, and estab-lishing a scientific and reasonable teaching practice evaluation mechanism. And it explores the specific operating principles and methods combined with the practices.