2004•Gwanggohak yeon-gu/Gwang'gohag yeon'guRequires access

The study on how to support and fosterlocal Korean advertising agencies facingthe global advertising agencies' entry toKorean advertising market.

Sang-Hoon Kim, Kyung‐Yul Lee

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Key concepts: Advertising, Business, Advertising research, Comparative advertising, Television advertising, Marketing

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The study on how to support and fosterlocal Korean advertising agencies facingthe global advertising agencies' entry toKorean advertising market. — Research Paper | ScholarLens