Study on Tourism Commercialization of Fenghuang Ancient Town
Yinghui Li
Abstract
Yinghui Li
Abstract
With the development of tourism in Fenghuang Ancient Town,local tourism revenues increased year by year.The resident′s quality of life greatly improved.But the local environment,the cultural custom and so on also encountered the varying degree the destruction,caused the ancient town contaminated the commercialization color.This article attempted the commercialization phenomenon which appears through the inquisition Fenghuang ancient town traveling,analyzed the reason which the commercialization appearsed analyzed the Fenghuang ancient town commercialization existence question,then put forward the corresponding proposal,thus causes Fenghuang′s tourism to develop toward the moderate commercialization direction.
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With the development of tourism in Fenghuang Ancient Town,local tourism revenues increased year by year.The resident′s quality of life greatly improved.But the local environment,the cultural custom and so on also encountered the varying degree the destruction,caused the ancient town contaminated the commercialization color.This article attempted the commercialization phenomenon which appears through the inquisition Fenghuang ancient town traveling,analyzed the reason which the commercialization appearsed analyzed the Fenghuang ancient town commercialization existence question,then put forward the corresponding proposal,thus causes Fenghuang′s tourism to develop toward the moderate commercialization direction.
Key concepts: Commercialization, Tourism, Revenue, Business, Marketing, Geography, Archaeology, Accounting