2012•Resource Development & MarketRequires access

Study on Tourism Commercialization of Fenghuang Ancient Town

Yinghui Li

Open publisher page 3 citations

Abstract

With the development of tourism in Fenghuang Ancient Town,local tourism revenues increased year by year.The resident′s quality of life greatly improved.But the local environment,the cultural custom and so on also encountered the varying degree the destruction,caused the ancient town contaminated the commercialization color.This article attempted the commercialization phenomenon which appears through the inquisition Fenghuang ancient town traveling,analyzed the reason which the commercialization appearsed analyzed the Fenghuang ancient town commercialization existence question,then put forward the corresponding proposal,thus causes Fenghuang′s tourism to develop toward the moderate commercialization direction.

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What this paper is about

With the development of tourism in Fenghuang Ancient Town,local tourism revenues increased year by year.The resident′s quality of life greatly improved.But the local environment,the cultural custom and so on also encountered the varying degree the destruction,caused the ancient town contaminated the commercialization color.This article attempted the commercialization phenomenon which appears through the inquisition Fenghuang ancient town traveling,analyzed the reason which the commercialization appearsed analyzed the Fenghuang ancient town commercialization existence question,then put forward the corresponding proposal,thus causes Fenghuang′s tourism to develop toward the moderate commercialization direction.

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OpenAlex reports 3 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

With the development of tourism in Fenghuang Ancient Town,local tourism revenues increased year by year.The resident′s quality of life greatly improved.But the local environment,the cultural custom and so on also encountered the varying degree the destruction,caused the ancient town contaminated the commercialization color.This article attempted the commercialization phenomenon which appears through the inquisition Fenghuang ancient town traveling,analyzed the reason which the commercialization appearsed analyzed the Fenghuang ancient town commercialization existence question,then put forward the corresponding proposal,thus causes Fenghuang′s tourism to develop toward the moderate commercialization direction.

Key concepts: Commercialization, Tourism, Revenue, Business, Marketing, Geography, Archaeology, Accounting

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