Strategy and Suggestion on Developing Ancient Towns Based on Ancient Fenghuang (phoenix) Town

Ancient Fenghuang Town is called China's most tender by the western tourists due to its unique historical and cultural heritage.But influenced by outer environment,the development on the town leads to the loss of its inherent quality.The inferior transportation condition limited the access to the town,the administrative department in charge paid no attention to tourism distribution,so its development environment needs improving.In conclusion,when developing tourism construction of Fenghuang Town,we should penetrate national culture into its tourism design,establish its cultural foundation,strengthen protection on the ancient town,combining protection of natural and historical cultural resource with development and exploitation,and reflect its historical and cultural tradition and its modern life and culture.